Impress Your Prospects & Win More Business
Is Your Website Working For You?
Cups of coffee per month
Estimated Hours to complete a single web design project
Web pages designed
Happy Clients Served
Help Your Audience
Design For Purpose
The first thing we do while strategizing the design or redesign of a website is to answer a few key questions. It’s important for you to think about what it is you are trying to accomplish with your website. Here are some questions to ask…
Why do people visit your website?
Are they visiting to learn about something relevant to your industry, research you before they give you their business, buy something, see photos, watch videos, be entertained, etc.. How to people in your industry become a buyer? Do they take their time researching, or do they often impulse buy?
What’s your Value Propositions?
What do you do for your customers that makes them want to give you their business? We like to emphasize value propositions that showcase your competitive advantage. Rather than simply listing your products or services on your website in the form of a catalogue, inform your audience what is special about what you offer. Go above and beyond with content that let’s your prospects know you’re the one they want to do business with because of your knowledge, experience, guarantees, quality, etc..
What keywords are your audience searching?
Whatever your industry, it’s important to think about what keywords are most frequently used amongst your audience. Simply stated, your website needs to speak their language. In order to accomplish this, we’ll work with you to get the best understanding of what your customers / clients are looking for, and then explore all the variations of those keywords. Once we have this compiled, we’ll research which of these keywords is likely to draw in the most relevant traffic. Finally, we’ll structure the content within the pages highlighting the keywords in the headers, image titles and tags, body text, etc..
What do you want them to do when they visit?
Do you want your visitors to spend their time on a specific area of your website? Is there a call-to-action that you want them to take, such as a sign-up form for your email list? A button that allows them to book an appointment or make a reservation?